Becoming a Mrs. Fields Franchisee
Mrs. Fields Franchise Partners are attracted to our brand, for a wide variety of reasons. Whether you are currently an experienced business owner, or commencing a new and exciting journey, Mrs. Fields Bakery Café is a great way to be in business for yourself, but not by yourself, as you will always have our full support.
As we are planning to have a long relationship together, it is important that you spend time to ensure Mrs. Fields Bakery Café is the right opportunity for you. Our relationship is regulated by the Franchise Code of Conduct and the Trade Practices Act, which imposes requirements on both the Franchisee and the Franchisor. Please take the time to read all information received and visit as many Mrs. Fields Bakery Café as possible.
Once you are satisfied that you would like to apply to be a Mrs. Fields Franchisee, simply follow our easy to understand 10 Step Process (located on page 8 of the Mrs. Fields Information Kit- link above) and before you know it, you will be well on your way to becoming a Mrs. Fields Franchisee, in either a brand new or existing Mrs. Fields Bakery Cafe.
Mrs. Fields Bakery Café is a well-rounded business model, with a range of easy to prepare products, designed to meet our customers’ demands, across the entire day, from early morning, breakfast, lunch – to a late night treat. Apart from a great range of unique products, exclusive to Mrs. Fields, other benefits include:
What You Can Expect
There is an old adage “the more you put in the more you will get back.” Mrs. Fields Bakery Café is exactly that! Our operations are simple, with no early starts. Preparation is minimal, as all our product come ready to bake, so your biggest focus will be on excellence, in presenting and serving our great products. Mrs. Fields is all about the treat and our customers stop by at all times throughout the day, for a great cup of coffee and one of our freshly baked products. Any products left over from the day’s trade are simply and quickly reused to prepare tasty treats, for the following day – so waste is kept to an absolute minimum. Our wide range of personalised Cookie Cakes and Gift items are perfect for any occasion from birthdays, baby showers, hospitals, house warming, graduation and the list goes on – affording you plenty of opportunities to grow your sales by marketing your business outside your store to companies, schools, sporting bodies and much more – your business growth is only limited by your imagination!
Mrs. Fields Franchisees agree that Mrs. Fields Training Program, is a huge part of their success. Our Operations and Training Team will work with you, to ensure you develop all the skills required to become a successful Mrs. Fields Bakery Café Franchisee.
Once your store is opened, the training doesn’t stop, as Mrs. Fields Operational Support Team will remain with you instore for the first week, working alongside and supporting you and your team, ensuring your business run smoothly.
Mrs. Fields has been established for over 30 years and began franchising in 1990. With nearly 500 stores in 19 countries, Mrs. Fields is world famous. Time and experience has built a library of reference material and solid support systems for Mrs. Fields Franchisees. One of the benefits of Mrs. Fields Bakery Cafe Franchisee ownership, is the structure and support that the Franchisor can provide. Mrs. Fields stands apart from many franchisors in the quality and experience of its support team, ranking in Franchise top 10, for the last 5 years. We are committed to ensuring you have all the tools and knowledge necessary to operate your Mrs. Fields Bakery Café, commencing from day one.
Marketing and Advertising
Mrs. Fields has over 66% brand recognition, in key market segments and we continuously grow our brand, with solid National Marketing Campaigns, to improve our product awareness. On a local level, Mrs. Fields place a great deal of emphasis on local marketing activities. Our experienced Marketing Department will assist you to develop your Local Store Marketing Program, in order to assist you grow your business and build awareness of your brand on a local level.
Mrs. Fields Bakery Café has developed an advanced point of sale system, which enables you to monitor key performance indicators of your business, on an hourly, daily, weekly or monthly basis. Our franchisees can also track their business against others Mrs. Fields stores, at any time increment, throughout the day on the register and on their phone.
Your Operations Support Team conduct regular visits to assist you consistently improve your operations and sales. A formal review process, is also conducted, to provide positive feedback and quarterly Franchise Meetings are also held to enabling networking and provide regular updates on new products and marketing initiatives.
Download, complete and scan (firstname.lastname@example.org) a Mrs. Fields Bakery Café Introduction Form (link above). If you have a passion for quality, dynamic personality and sincere desire to make people happy, then Mrs. Fields Bakery Café may be the business for you.