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When Mrs. Fields was launched in Palo Alto, California in 1977, Debbi Fields had one goal in mind: making people happy with her delicious chocolate chip cookies. She knew that once people tasted her fresh baked cookies made with premium, fresh ingredients, they would be hooked. But even she couldn’t have anticipated that her cookies would become the most recognised – and sought after -- premier cookie brand in the world. That popularity has never waned. After all, who doesn’t love fresh-baked Mrs. Fields cookies?
Debbi Fields knew that success would require more than just delicious cookies. To really achieve phenomenal growth and take the cookies to widespread corners of the earth, franchising was the logical choice. And Debbi herself insisted on uncompromising quality at every turn – from ingredients to customer service – ensuring that consumers had a superior and indulgent experience each and every time. After 30 years, Mrs. Fields still delivers on customer expectations with each delicious bite.
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